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![]() ![]() ![]() Both demand and supply are expected to continue to grow, although nobody knows its true potential. The European blueberry market has expanded rapidly over the past years. Popularity of blueberries continues to rise The unused potential makes Europe an interesting market, but you must be aware of market speculation and overproduction. What makes Europe an interesting market for blueberries?īlueberries have been expanding fast in Europe and a growing supply will continue to push the consumption of blueberries. Many different varieties are used depending on local climate and circumstances, early & late season coverage and characteristics. Lowbush or wild blueberries ( Vaccinium angustifolium).Southern highbush ( Vaccinium darrowii).Northern highbush ( Vaccinium corymbosum). ![]() 08104090 Other (possibly including blueberries among others).08104010 Cowberries, foxberries or mountain cranberries (fruit of the species Vaccinium vitis-idaea).08104030 Fresh fruit of species Vaccinium myrtillus (European blueberry or bilberry).08104050 Fresh fruit of species Vaccinium macrocarpum and Vaccinium corymbosum (American blueberry and cranberry).The main imported berries of the Vaccinium genus are blueberries, and it is possible that these are registered under different sub-codes.Ġ8104000 Cranberries, bilberries and other fruit of the genus Vaccinium In this factsheet we will use the statistics of all the Vaccinium varieties. Other berries that are found within the genus Vaccinium are cranberries, cowberries and bilberries, a European variety that is similar to the blueberry. There are many varieties of blueberries each with their own characteristics in terms of size, growing season, flavour and cold hardiness. The most common blueberry for commercial cultivation is the (northern) highbush type. The main types of blueberries are highbush, lowbush, rabbit eye and half-high hybrid varieties. Which trends offer opportunities or pose threats on the European blueberry market?īlueberries are part of the genus Vaccinium.Which European countries offer most opportunities for blueberries?.“We offer our customers a wide range of goods from various manufacturers - both well-known global brands and local small businesses, and are open to cooperation with entrepreneurs from all countries,” says Vyacheslav Ivaschenko, Wildberries Development Director. The online retailer offers about 4 million items of goods from 40 thousand brands: women's, men's and children's clothing, shoes and accessories, beauty products, toys, electronics, books and stationery, sporting goods, and household goods. Wildberries currently operate in 13 countries. Goods can be received both with home delivery and at one of the partner points of delivery: 2500 points are located in France and 1900 - in Spain (only courier delivery is available in Italy). Delivery in European countries is carried out with the help of logistics partners. For buyers from these countries, platforms in national languages, as well as corresponding mobile applications for iOS and Android, were launched.Ĭustomers can place an order in selected online stores - in France The online retailer has launched sales in France, Italy and Spain. Wildberries continues to expand to the EU countries. ![]()
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